At the start of a new year, many of us take time to consider our personal goals. This annual exercise helps us refocus our energies on building the meaningful life we want. Business owners and managers can do the same for their company, creating a stronger vision of where they want their business to be, and how to get it there. Here are a few tips to help you start out.
- Simplify, Simplify—Sure, there are plenty of things you could be doing to grow your company. But which ones will yield the most results for the least effort? Spend your time on the projects with the biggest payoff instead of chasing after every option.
- Focus—A good marketing strategy doesn’t target everyone on the planet. Nor should your goal-setting be vague (such as “increase profits”). Fine-tune your business goals to be specific, measureable, and attainable.
- Take Your Time—Don’t rush this list. Put together a solid first draft and then let your plans percolate as you go about your everyday tasks (but make sure you’ve always got a pen and paper handy).
- Keep on Thinking—Even an established company with well-defined processes needs to remain open to new ideas—they keep a business from getting stale and worn-out.
- The Ghost of Business Goals Past—If you have set down your business goals before (hint: business plan), give it a glance. Going back to your roots can help you see what you’ve missed—and give you a moment of satisfaction at all you’ve accomplished.
- Show Me the Passion—Business is about making money, right? Not entirely. Make sure your goals are about more than your bottom line, or you may forget why you fell in love with what you do.
Now grab a piece of paper, your laptop, Blackberry, or the back of an envelope, and get started! Here’s to a successful 2010 for businesses across America.
Monelle Smith blogs for Gemstone Media, Inc., in Boise, Idaho.