Clear Facts, “Simplified”

Rance Crain’s recent column in Advertising Age, entitled “FDA Cheerios Challenge Shows Rise of Third World Mentality,” maligns the Food and Drug Administration over its semi-recent (5 May 2009) warning to Cheerios maker General Mills over packaging claims. He’s not nice about it. He cites the “archaic thinking” behind this … Continue reading

Tips for Professional Bloggers

So the boss wants a company blog, the marketing guy says it’s great for SEO, and your supervisor says you’re the lucky employee who’ll write it. What do you do next? Here are some tips on professional blogging to get you started. Find your Niche — You can’t be all things … Continue reading