The keywords in your content should feel as natural and appealing as a rose. Continue reading
Sly tricks used by novelists that improve business writing. Continue reading
Punctuation, like anything worth doing, is worth fighting over. Maybe not to the death, but very near it. Continue reading
There’s more to creating an effective curated blog for your company than simply linking to articles with your favorite keywords. Learn how to fine-tune your efforts with this article about curated blogging from 12Most.com.
Rance Crain’s recent column in Advertising Age, entitled “FDA Cheerios Challenge Shows Rise of Third World Mentality,” maligns the Food and Drug Administration over its semi-recent (5 May 2009) warning to Cheerios maker General Mills over packaging claims. He’s not nice about it. He cites the “archaic thinking” behind this … Continue reading
Not everyone wants the fame and glory of being a business writer (like me). Every year, plenty of would-be writers set their sights on more prosaic pursuits, such as writing The Great American Novel. If that’s your goal, you can start relaxing, because we have here a five-step process to … Continue reading
So the boss wants a company blog, the marketing guy says it’s great for SEO, and your supervisor says you’re the lucky employee who’ll write it. What do you do next? Here are some tips on professional blogging to get you started. Find your Niche — You can’t be all things … Continue reading