You’ve got a project in mind. Some flyers, new Web site content, or maybe a print ad for the phone book. But what should it say? It’s all about the message. When you’re creating a new marketing piece, whether flyers, site content, a press release, or a print ad it’s … Continue reading
Gemstone Media was pleased to get a write-up in the Idaho Business Review Monday, helping us get the word out about our content writing and editing services. The article touched on our dedication to helping to raise Boise’s stature in the west by producing high-quality content for clients. A city … Continue reading
Choosing a designer is a critical part of any marketing project. In this tight economy, everyone wants to get effective design without paying a fortune. Follow these six tips to maximize your marketing budget. Ask around. Post to your Facebook page, tweet, check LinkedIn, or send a few e-mails to … Continue reading
My dad loves the Wall Street Journal because its articles are insightful and often lead the media pack. I love the WSJ because they put “Mr.” in front of a fellow’s name. It takes me by surprise every time, the same way a teenage boy once surprised me, when I … Continue reading
Rance Crain’s recent column in Advertising Age, entitled “FDA Cheerios Challenge Shows Rise of Third World Mentality,” maligns the Food and Drug Administration over its semi-recent (5 May 2009) warning to Cheerios maker General Mills over packaging claims. He’s not nice about it. He cites the “archaic thinking” behind this … Continue reading
Not everyone wants the fame and glory of being a business writer (like me). Every year, plenty of would-be writers set their sights on more prosaic pursuits, such as writing The Great American Novel. If that’s your goal, you can start relaxing, because we have here a five-step process to … Continue reading
So you’ve got a good job, but a friend or loved one doesn’t? Communication and foresight are the keys to avoid ruffling feathers. Here are six tips to help everyone cope in this economy. Pay it forward — If things are going well for you, go out of your way to … Continue reading
“Propaganda, to be effective, must be believed. To be believed, it must be credible. To be credible, it must be true.”* But what happens if the facts are skewed, estimated, or simply not true? Though still labeled “propaganda,” it transforms into something far more corrupting: an excuse for your friends … Continue reading
Plenty of us have reasons to complain about the economy. It’s easy to get discouraged when you (or your friends and family) are losing a home, a job, or your faith in the American dream. I’m right with you. My family and business have been hit pretty hard by the … Continue reading