Copywriting for Non-Writers
Ebook “Copywriting for Non-Writers” is ranked #6 in our category on Amazon. Continue reading
Category: editorial
Top 3 Résumé Mistakes to Avoid
Three résumé pitfalls to avoid. Continue reading
Think Fiction. Write Business.
Sly tricks used by novelists that improve business writing. Continue reading
5 Keys to SEO Keywords
How to choose SEO keywords for your company site. Continue reading
Fighting for Punctuation
Punctuation, like anything worth doing, is worth fighting over. Maybe not to the death, but very near it. Continue reading
Guilt through Language
A Time Magazine article from 10 August 2009 explores the possibility that human beings wiped out the Neanderthals. But hidden behind the historical discussion lies a revelation about language. Here are two quotes from the piece. See if you notice anything odd. “There’s only one species that had the sort… Continue reading
Top Five Avoidable Edits
I’m occasionally asked which errors I bump into the most frequently during my everyday editing tasks. These are five very common ones. Double spaces between sentences. In the pre-PC era, when typewriter fonts allotted the same space for every character—called monospacing or fixed-width—the space bar was hit twice after every… Continue reading
Ms. Smith reads the Journal
My dad loves the Wall Street Journal because its articles are insightful and often lead the media pack. I love the WSJ because they put “Mr.” in front of a fellow’s name. It takes me by surprise every time, the same way a teenage boy once surprised me, when I… Continue reading
A Writer’s Confession
I have a confession to make. It’s more embarrassing than the fact that I never remember to put the period inside the quotes, more juvenile than my dislike for sans serif fonts, and far more irrelevant than the strength of my opinion on serial commas. Here it is: I love… Continue reading