There’s more to creating an effective curated blog for your company than simply linking to articles with your favorite keywords. Learn how to fine-tune your efforts with this article about curated blogging from 12Most.com.
At the start of a new year, many of us take time to consider our personal goals. This annual exercise helps us refocus our energies on building the meaningful life we want. Business owners and managers can do the same for their company, creating a stronger vision of where they … Continue reading
Radio Shack, long a favorite seller of cables, plugs, adapters, and other electronic sundries, is apparently in the process of rebranding itself as “The Shack,” which sounds to me more like a sleazy bar than a reputable electronics dealer. When I noted this on Facebook, people ranted over some other … Continue reading
You’ve got a project in mind. Some flyers, new Web site content, or maybe a print ad for the phone book. But what should it say? It’s all about the message. When you’re creating a new marketing piece, whether flyers, site content, a press release, or a print ad it’s … Continue reading
Gemstone Media was pleased to get a write-up in the Idaho Business Review Monday, helping us get the word out about our content writing and editing services. The article touched on our dedication to helping to raise Boise’s stature in the west by producing high-quality content for clients. A city … Continue reading
Choosing a designer is a critical part of any marketing project. In this tight economy, everyone wants to get effective design without paying a fortune. Follow these six tips to maximize your marketing budget. Ask around. Post to your Facebook page, tweet, check LinkedIn, or send a few e-mails to … Continue reading
I’m occasionally asked which errors I bump into the most frequently during my everyday editing tasks. These are five very common ones. Double spaces between sentences. In the pre-PC era, when typewriter fonts allotted the same space for every character—called monospacing or fixed-width—the space bar was hit twice after every … Continue reading
Rance Crain’s recent column in Advertising Age, entitled “FDA Cheerios Challenge Shows Rise of Third World Mentality,” maligns the Food and Drug Administration over its semi-recent (5 May 2009) warning to Cheerios maker General Mills over packaging claims. He’s not nice about it. He cites the “archaic thinking” behind this … Continue reading