Copywriting for Non-Writers
Ebook “Copywriting for Non-Writers” is ranked #6 in our category on Amazon. Continue reading
Category Archives: writing
Case Study Q&A
Several essential questions to answer before you start writing a case study. Continue reading
Creating Connections: The Magic Trick Your Sales & Marketing Team Can’t Afford to Ignore
What if you could wave a magic wand and introduce your satisfied customers to prospects who are hesitating? Continue reading
Think you need a staff writer to get outstanding content? 7 questions you should answer before you hire.
Look at your options before you bring a content writer on staff. Continue reading
Top 3 Résumé Mistakes to Avoid
Three résumé pitfalls to avoid. Continue reading
5 Keys to SEO Keywords
How to choose SEO keywords for your company site. Continue reading
Fighting for Punctuation
Punctuation, like anything worth doing, is worth fighting over. Maybe not to the death, but very near it. Continue reading
Business Resolutions
At the start of a new year, many of us take time to consider our personal goals. This annual exercise helps us refocus our energies on building the meaningful life we want. Business owners and managers can do the same for their company, creating a stronger vision of where they … Continue reading
Make the Message
You’ve got a project in mind. Some flyers, new Web site content, or maybe a print ad for the phone book. But what should it say? It’s all about the message. When you’re creating a new marketing piece, whether flyers, site content, a press release, or a print ad it’s … Continue reading