People notice typos. To maintain your professional image, pass your content by an editor who can eliminate errors, keep true to house style, and in general make you sound better than ever.
A copy editor’s job is to give business communications (which are part of your brand) a polish before anyone outside the company sees a single word. That’s no easy task—but it’s vital.
Protecting brand identity
Each time you use written communication (case studies, blog posts, newsletters, web content, white papers, etc.) your prospects and customers learn more about you. Will they learn that you’re detail-oriented, careful, and thorough? Or will they learn that you’re a slap-dash, fly-by-night kind of company? Show customers your best self by ensuring that all the messages you send out into the world showcase your company’s professionalism, dedication, and reliability. Those qualities help build trust.
Overworked and under-enthused?
Need a fresh pair of eyes? Looking for someone who has enough distance from your projects to offer a little perspective? Want an editor who isn’t so enmeshed in the day-to-day workings of the company that they can’t see the forest for the trees? Contact us by phone, email, or through the form below. We can help.