Surf the web a bit, and you’ll notice that some sites (or blog posts) seem to be have keywords crammed into every single sentence. When you read through the content, the keywords stick out like thorns on a rosebush. And while the bots and spiders may not mind the awkward sentences, this type of content makes for an uncomfortable reading experience for your human users.
It doesn’t have to be that way. Your keywords can integrate seamlessly with useful content—and still attract the search engines. After all, it’s not the thorns that bring in the honeybees, but the nectar and pollen.
Write the page content as if you were writing for a printed project instead of an online platform. Spend time showcasing your company’s USP and calling viewers to action. Make your copy as concise and potent as the glorious scent of a rose in bloom.
Then, rather than worrying about keyword density, start thinking about keyword relevance and specificity. If you sell teak patio tables, make sure to include all three of those words in your content—if you simply say, “furniture,” the search engines may bring people to your site who are looking for sofas or mattresses.
As for the web crawlers, which are the reason some companies put so many keywords in a site, they have their limits for keyword density as well. SEO experts aren’t in complete agreement about the ideal mix of keywords in a web page. The main question to ask yourself is if the keywords accurately reflect the page content and are used naturally. You can use an online density checker to find out how your site stacks up.
Now that your content is concise, persuasive, and has a reasonable amount of highly relevant keywords, it’s time to stop and smell the flowers on the thornless rosebush you’ve crafted. Breathe deeply and enjoy.