On Infographics (Data Need Not Be Dull)

recognizing flowers infographicLet’s be honest: sometimes important stuff is boring. Granted, it’s still important, but if it’s boring, who’s going to spend the time to sift out the vital nuggets of insight? Finding a way to present boring information in an engaging, easy-to-understand format can make it far more likely to be understood and remembered.

If you’ve got technical information that shows a trend, a current situation, or an interesting relationship between facts, you might want to create an infographic.

The formats and uses of infographics are nearly endless. You might design an infographic to show a timeline of transformations in an industry. Perhaps your clients could benefit from a step-by-step explanation of a complicated process. Maybe you have a quirky interest that you want to talk about. You may even choose to create an infographic resume for your next job hunt.

If you’re thinking about creating an infographic but aren’t yet sure how to start, check out Cool Infographics by Randy Krum for a fantastic resource on the hows, whys, and whats of building an infographic that gets results. Then, you can create your own infographics by using the tools at visme.co or partner with an infographic designer to help you tell your information in a compelling format. If you’d like to talk though options for an infographic project, feel free to contact us.

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