Six Tips on Choosing a Designer

Choosing a designer is a critical part of any marketing project. In this tight economy, everyone wants to get effective design without paying a fortune. Follow these six tips to maximize your marketing budget.

  • Ask around. Post to your Facebook page, tweet, check LinkedIn, or send a few e-mails to ask friends or colleagues for referrals.
  • Seek far and wide. You’re not limited to the talent in your town. E-mail, ftp accounts, and the old-fashioned telephone make working with a distant designer easy to do.
  • Prioritize. There’s an old saying: Good, Fast, Cheap: Choose Two. If price is the most important consideration, mention that when seeking referrals. If you can pay a little more and need it tomorrow, a different designer may suit you better. (You always want “good.”)
  • Check the portfolio. Looking through the work will give you a sense of each designer’s innate style. If you prefer crisp, spartan design, you might not be as happy with a whimsical, detail-oriented designer.
  • Get references. A good designer’s clients should be happy to brag a bit.
  • Know what you want. Rather than expecting the designer to figure out what you need, save time by having a clear picture of the scope of your project before you begin.

Whether you’ve got a one-time project or work with a designer every day, choosing carefully can solve your project’s problems rather than create new ones.

Monelle Smith blogs for Gemstone Media, Inc. in Boise, Idaho.

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