Case Study Q&A
Several essential questions to answer before you start writing a case study. Continue reading
Tag: marketing
Creating Connections: The Magic Trick Your Sales & Marketing Team Can’t Afford to Ignore
What if you could wave a magic wand and introduce your satisfied customers to prospects who are hesitating? Continue reading
Think you need a staff writer to get outstanding content? 7 questions you should answer before you hire.
Look at your options before you bring a content writer on staff. Continue reading
Keyword Density: The Virtual Rosebush
The keywords in your content should feel as natural and appealing as a rose. Continue reading
Think Fiction. Write Business.
Sly tricks used by novelists that improve business writing. Continue reading
Make the Message
You’ve got a project in mind. Some flyers, new Web site content, or maybe a print ad for the phone book. But what should it say? It’s all about the message. When you’re creating a new marketing piece, whether flyers, site content, a press release, or a print ad it’s … Continue reading
Six Tips on Choosing a Designer
Choosing a designer is a critical part of any marketing project. In this tight economy, everyone wants to get effective design without paying a fortune. Follow these six tips to maximize your marketing budget. Ask around. Post to your Facebook page, tweet, check LinkedIn, or send a few e-mails to … Continue reading