Think Fiction. Write Business.

Sly tricks used by novelists that improve business writing. Continue reading
Sly tricks used by novelists that improve business writing. Continue reading
How to choose SEO keywords for your company site. Continue reading
There’s more to creating an effective curated blog for your company than simply linking to articles with your favorite keywords. Learn how to fine-tune your efforts with this article about curated blogging from 12Most.com. Continue reading
You’ve got a project in mind. Some flyers, new Web site content, or maybe a print ad for the phone book. But what should it say? It’s all about the message. When you’re creating a new marketing piece, whether flyers, site content, a press release, or a print ad it’s… Continue reading
Choosing a designer is a critical part of any marketing project. In this tight economy, everyone wants to get effective design without paying a fortune. Follow these six tips to maximize your marketing budget. Ask around. Post to your Facebook page, tweet, check LinkedIn, or send a few e-mails to… Continue reading
So you’ve got a good job, but a friend or loved one doesn’t? Communication and foresight are the keys to avoid ruffling feathers. Here are six tips to help everyone cope in this economy. Pay it forward — If things are going well for you, go out of your way to… Continue reading